Demand
How much evidence is there that people care about this topic right now?
- Search activity and phrasing
- Audience attention across platforms
- Problem frequency and buyer intent
ValidateNiche translates several market signals into a simpler decision layer. We do not publish every internal weight, but we do want users to understand the dimensions that shape the final opportunity score.
Each report is built from signals that answer four different questions. Strong niches usually perform well across several lenses, not just one.
How much evidence is there that people care about this topic right now?
How crowded is the niche, and how hard will it be to stand out?
Does this niche show signs that people spend money, not just attention?
Is the niche stable enough to build around, or is it driven by a short-lived spike?
The exact weighting and normalization model is part of the product itself. Users mainly need to understand what is being measured and how to interpret the result, not the precise coefficient of every input. We prefer transparency about logic over publishing a copyable recipe.
The final score is meant to speed up decisions, not replace judgment. A high score is a signal to investigate and execute well. A low score is a warning that the idea may not deserve more time.