Glossary

Niche research terms, explained.

Short, plain-English definitions of the terms used across ValidateNiche's scores, reports and guides.

Term

Niche

A specific segment of a broader market with a clear audience, problem, or demand pattern.

Term

Evergreen

A topic with steady interest over time instead of a brief spike.

Term

Competition

The amount of existing supply already serving the same audience or keyword.

Term

Search Intent

The reason behind a search: to learn, compare, buy, or solve a problem.

Term

Demand

Evidence that people want information, products, or content on a topic.

These terms come from the Learning Hub. Ready to apply them? Browse real niche opportunities.